Volume 2 (2006)
Change in the Philippine Advertising Industry: The Rise of the Media Specialist Agencies
Francine Calero-Racho
The changing communications landscape and subsequent decreasing relevance of mass media advertising in the Philippine advertising industry have driven advertising agencies to look for alternative sources of income. Taking direction from their global mother companies, the bigger multinational advertising agencies have taken to unbundling their media departments fromt he main agency and setting them up as media specialist agencies.
Editorial Board 2006
Erlinda R. PaezEditor J. Enrico H. LazaroAssociate Editor Celerino C. TiongcoAssociate Editor Board of EditorsPaul A. DumolJerome G. KliatchkoJose Maria G. Mariano Download PDF
Intellectual Property Rights: The Legal Perspective
Delia S. Tantuico
The most popular song ever to emerge from Africa, The Lion Sleeps Tonight, was composed and recorded in 1939 by Solomon Linda, a Zulu singer who hunted lions as a boy The song was an attempt to translate into English a traditional African lion-hunting song Mbube. On his third take at the recording studio, Linda came up with the memorable lines, :In the jungle, the mighty jungle, the lions sleeps tonight . . ” The studio obtained copyright to the song and sold it to a variety of record companies. In the 1960s, a folk group recorded the song as Wimoweh.
Understanding the Current State of Philippine Public Relations Industry and Practice
Caterina F. Lorenzo-Molo
Philippine PR continues to suffer from a negative image. Ironically, while being the purported expert in managing relationships and maintaining a good image for its clients, public relations has not managed to successfully perform its primary function on itself.
Contesting the Narrative of Victimhood
Clement C. Camposano
This paper does not aim to propound a systematic theory on labor migration. Rather, it aims to challenge the dominant stereotype of OFWs as victims and in so doing help page the way for more critical, exhaustive, and systematic research into the cultural dynamics of Filipino labor migration.
Power Paradox: Breaking instituionalized populism to enhance economic choices
Ricardo Barcelona
The Philippine paradox – High power prices, near bankrupt companies – continues to bewilder investors who are accustomed operating under a system of fair returns for honest labor and capital.
Some Theological Principles Affecting the Morality of Intellectual Property Rights
Roberto A. Latorre
The moral principles affecting Intellectual Property Rights (IPR) is the domain of the branch of theology called moral theology. It has to do with human behavior in relation to the plan of God as found in the sources of Revelation. Hence, we must seek these principles in Sacred Scripture and Tradition, as well as in the pronouncements of the Magisterium and in the living practice of the Church.
Doctor Don Joseph Patricio de Molina, S. T. D.
Luciano P. R. Santiago
The life, labors and times of Dr. Don Joseph Patricio de Molina (1741-1798), the First Spanish-Mestizo Doctor of Sacred Theology, reflected in many ways the little known plight and struggles of, as well as the social ambivelence toward, the Spanish-mestizo, a privileged minority in Spanish Philippines.
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ISSN: 1908-0506 (Print)
ISSN: 2719-1877 (Online)