Current Issue: Volume 6 (2020)
Faith and Footwear: Waging a Religious-Cultural War
Rev. Fr. Henry P. Bocala
At the start of a Doctrine class, I wrote the following tide on the board in broad strokes: “Faith and Footwear.” “Nice teaser,” one student quipped, “but what’s the connection?” “Both are custom-made,” I said. “That’s what the two things have in common.” My reply stirred the curiosity of my audience and a lively discussion ensued.
Early Social Assistance in Spanish Manila: The 1606 Statutes of the Misericordia
The Misericordia of Manila was an association of laymen founded on April 16, 1594. The complete name of the institution was the Santa Hermandad de la Misericordia (Brotherhood of Mercy), and it was inspired by the Portuguese Casa da Miterieordia (House of Mercy).
Change in the Philippine Advertising Industry: The Rise of the Media Specialist Agencies
Francine Calero-Racho
The changing communications landscape and subsequent decreasing relevance of mass media advertising in the Philippine advertising industry have driven advertising agencies to look for alternative sources of income. Taking direction from their global mother companies, the bigger multinational advertising agencies have taken to unbundling their media departments fromt he main agency and setting them up as media specialist agencies.
Editorial Board 2006
Erlinda R. PaezEditor J. Enrico H. LazaroAssociate Editor Celerino C. TiongcoAssociate Editor Board of EditorsPaul A. DumolJerome G. KliatchkoJose Maria G. Mariano Download PDF
Intellectual Property Rights: The Legal Perspective
Delia S. Tantuico
The most popular song ever to emerge from Africa, The Lion Sleeps Tonight, was composed and recorded in 1939 by Solomon Linda, a Zulu singer who hunted lions as a boy The song was an attempt to translate into English a traditional African lion-hunting song Mbube. On his third take at the recording studio, Linda came up with the memorable lines, :In the jungle, the mighty jungle, the lions sleeps tonight . . ” The studio obtained copyright to the song and sold it to a variety of record companies. In the 1960s, a folk group recorded the song as Wimoweh.
Understanding the Current State of Philippine Public Relations Industry and Practice
Caterina F. Lorenzo-Molo
Philippine PR continues to suffer from a negative image. Ironically, while being the purported expert in managing relationships and maintaining a good image for its clients, public relations has not managed to successfully perform its primary function on itself.
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ISSN: 1908-0506 (Print)
ISSN: 2719-1877 (Online)